About

We believe that designing for human experiences is transformative — leading to products and services that people want, sustainable business growth and brands that endure.

Strategy

Define strategies to help our clients adapt in the face of change and develop the foundations for sustainable business growth.

Design and Delivery

Provide the people to design and deliver standout product and service experiences based on deep customer insight.

Capability

Build and coach client teams to become more responsive to customer needs. We share process, methods and tools to shift thinking and drive performance.

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Who we are

People expect the products and services they use to be simple, intuitive, and enjoyable. Businesses that fail to meet this expectation lose customers and market share.

As experts in human behaviour, we’re dedicated to helping our clients to understand their customers and meet their needs.

Services

Clients choose us because we combine strategic insight, with the resources to get things done, and an explicit focus on sharing knowledge and building teams.

In this way, we not only help transform how their customers use their products and services but we unlock the full potential of their organisation.

Strategy

Provide clarity, by defining strategies that help our clients adapt in the face of change and develop the foundations for sustainable business growth.

Design and Delivery

Build momentum, by providing the people to design and deliver standout product and service experiences based on deep customer insight.

Capability

Ensure permanence, by coaching teams to become more responsive to customer needs. We share process, methods and tools to shift thinking and drive performance.

Learn more about what we offer

Designing for the IoT / Connected worker

Lately, we’ve been helping more and more of our clients design smart products in the industrial and commercial space. The terms ‘Connected Devices’ and ‘Internet of Things (IoT)‘ may sound like industry buzzwords at the moment, but with solid ideas and strong design guidance from the outset the opportunities are real.

What we do

We work with leading companies from a broad spectrum of industries and sectors including telecommunications, energy, automotive, media, education, finance, retail, and agribusiness.

We have particular expertise in digital transformation and multichannel service design. We're also strong in enterprise software innovation and in building design teams. 

No matter the challenge, we focus on delivering practical results and equipping our clients for long term success.

Learn more about our work
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Lovable mobile banking
AIB case study
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How we work

We are leaders in human centred design, an approach to business problem solving based around empathy with people, and a discipline of prototyping and iteration.

Our approach is collaborative. We immerse ourselves in our clients’ teams so that we understand their businesses as well as they do. We combine this knowledge with in-depth customer and industry research to create solutions that deliver on ambitious business goals.

Discover our process

We win together

Success comes through forming a lasting partnership with our clients, based on honesty, trust, and side by side problem solving.

We win together

Success comes through forming a lasting partnership with our clients, based on honesty, trust, and side by side problem solving.

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Insights before action

Every decision is based on research and empirical data. Every solution is validated with customers before implementation. This mitigates the risk of failure, and helps you deliver sustainable value.

Together is better

We follow a collaborative process that combines your stakeholders’ expertise with ours. This leads to more effective solutions and stronger outcomes.

Change from the inside out

The best partnerships aren’t about co- dependency, they’re about winning together. We train, up-skill and transform teams to equip them for long term success.

Hire the best

We go to great lengths to recruit and develop talented people. When you work with us, you work with some of the leading lights in the industry.

Seek and tell the truth

We ask the hard questions and we’re direct in our advice. Client’s don’t always like what they hear, but we challenge in order to get the best results for their business.

Impact

At the end of the day, it’s results that matter. We’re focussed on ensuring our clients succeed through improved bottom line performance.

They really understood the customer in their design. The creativity of the solution was beautiful in its simplicity.

Stefan Gastaut
Consumer Director, Vodafone Ireland

We win together

Success comes through forming a lasting partnership with our clients, based on honesty, trust, and side by side problem solving.

Method

Our iterative process starts with customer and domain research and solutions are prototyped and validated with customers throughout.

Expertise

Exploratory

Contextual Inquiry
Ethnography
Diary Studies
User Interviews
Focus Groups
Stakeholder interviews
Call Center Shadowing

Evaluative

Usability Testing
Surveys
User Interviews
Heuristic Review
Analytics
Benchmarking
Content audit

Representation

Personas
Journey maps
User stories
Storyboards

Design

Interaction design
Information architecture
Content strategy
Visual Design
Prototype
Usability testing (in-person)
Usability testing (remote)
Development

Talk to us

Want to learn more about how we can help you? Why not chat with one of the team here at our Dublin studio.
Let’s make something great together