Digital strategy for the next stage of Agribusiness

+300%
Increase in conversion
25%
Increase in awesomeness
+300%
Increase in conversion

Designing for the IoT / Connected worker

Lately, we’ve been helping more and more of our clients design smart products in the industrial and commercial space. The terms ‘Connected Devices’ and ‘Internet of Things (IoT)‘ may sound like industry buzzwords at the moment, but with solid ideas and strong design guidance from the outset the opportunities are real.

We helped a leading global Agribusiness company to define and implement a digital strategy across all stages of the value chain.

Challenge

Our brief was to enable them to use digital to engage with customers and stakeholders, and enhance internal knowledge management, collaboration and communication.

Context

Farming is changing. Farmers are more connected, data is critical and timely and technology has transformed working practices. The role of digital in Agribusiness has enormous potential: from real time produce pricing data to farm inventory mobile tracking. We’re working with one of the world’s largest Agribusinesses to get them ready for the future.

Farm work is inherently mobile. That's why we used a mobile first approach to design. Understanding the context of use allowed us to prioritise our efforts and design a mobile experience to the seamless purchase of key items.

Stefan Gastaut
Consumer Director, Vodafone Ireland

Solution

Glanbia: the co-op that could
What started as a small cooperative is now one of the largest dairy and nutritional companies in the industry, with operations on four continents, turning over more than €3 billion per year. We’ve been working with them since 2012, defining their digital strategy and as their partner to design and implement that strategy.

The program comprises a number of initiatives including sales optimisation, supplier data management, online purchasing of farm inputs and advisory services.

Online purchase of inputs.
Online sales are growing faster than we can measure them. Glanbia’s first move was bringing their product suite online. We designed their eCommerce solution responsively, promoting products, while making sure the purchasing journey was swift and painless.

Advisory content
Farmers are hungry for information, whether that’s research before purchase (ROPO), searching for industry advice or reaching out to their peers. We developed a content strategy for Glanbia’s eCommerce solution, building a framework upon which they could expand and evolve - to new products, new content streams, or integrated content platforms - all the while making sure their content was well structured and executed.

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