Today, we're celebrating with two of our clients. On Friday night, at a the annual glitzy Digital Media Awards, AIB took home gold in the Best Innovation in Financial Services Category, while Dart of Physics was awarded silver in the Best Website/Microsite Category. These were great projects to work on – with some amazing clients.
If you're curious, here's what we did together,
AIB Tablet Banking App – giving customers more bang for the buck AIB wanted to create a tablet app that gave customers a little bit more – more control and more information. With AIB, we dared to go beyond the simple single point in time of balance to help customers answer questions like 'where am I spending or wasting my money', 'how can I save money', and to assist them by helping them set and reach their savings goals.
We, along with AIB’s fantastic development team, moved the service beyond simple transactions to one that uses data to help customers manage their funds, budgets, and goals.
Dart of Physics – redesigning the commute with stars in our eyes Dart of Physics is the baby of Dr Shane Bergin, a Senior Research Fellow in Trinity College. As the winning entry in the Dublin Science Gallery and the NDRC’s ‘Designs for Learning” competition, Dr Bergin wanted to combine physics and the DART to help educate, entertain and inspire the city’s commuters.
We worked with Dr Bergin, the Science Gallery, the NDRC, and Irish Rail to bring his idea to life. And the first thing we did? Took a trip on the DART. Our researchers took relevant stakeholders on an early morning commute to see how Dubliners interacted on the train and at platforms.
This research, coupled with stakeholder design and ideation workshops, identified several means of engaging with Dublin’s commuters, including Dart ad space, the Metro, station billboard space, branded tea/coffee cups, opaque window stickers, and, of course, smartphones.
From this process we settled on a two phase campaign. The initial phase, which combined online and real-world experiences (we took over Pearse Street station), took place over the eight weeks from October to December, 2013. The second phase saw the campaign continue online with social media.
If you missed Dart of Physics in 2013/2014, don’t worry it will return in 2015/2016 – and will be accompanied by a sister campaign, ‘Underground Physics’ in London.
Congratulations of all the DMA 2015 finalists (be sure to check out all the entries over at the DMA website), and a big thank you to and kudos to the guys and gals at Ashville Media for their hard work.