PRINCIPAL UX DESIGNER
Reporting from their annual conference, SuperValu have announced 2016 sales of €2.67 billion, marking a 2.4% increase over the previous year. An important part of that story is online sales jumping by 51%, 84% increase in new customer registrations with smartphone shops up a massive 620%.
On the morning commute, it’s always nice to hear how recent effort leads to impact.
We worked with SuperValu on their online shopping proposition throughout 2016, following key customer insights with customer-centred design and delivery.
Some of the key principles underpinning our approach were:
This marks the first step in a bold, new direction for SuperValu, with the customer at the centre of everything they do digitally. The service will evolve over the coming months and years to make sure that excellent experiences are consistently delivered across any channel the customer chooses Laurence Veale, Principal, Each&Other
To understand more about what we did with SuperValu.
Combining imagination with rigour, insight, hard work and good challenges, Each&Other has been instrumental in the success of our program to date, and we look forward to the next phase Caroline Walsh, Head of Omnichannel, Musgrave
An online service is never finished. We look forward to helping SuperValu and their parent Musgraves to go further, faster in the coming years.
Congratulations and kudos to our partners in Musgraves, Bricolage, Sonar Digital and My Web Grocer - the combined team we worked with on the project.