INTRODUCING –Â
Introducing a new approach to product delivery
from Each&Other and Phased AI:
LaunchPath:AI
AI product delivery powered by cutting-edge
specialists in Customer Experience and AI Integration.
You're in a race to win competitive advantage with AI technology.
But you only win if you're shipping things that actually matter
for your business,
for your customers…
and if your products actually work.
LaunchPath:AI is a modular, design-led, innovation programme for AI products and services.
It combines rapid prototyping, technical feasibility analysis, and product validation to take concepts from discovery to deployment…
And can work alongside existing in-house product and dev teams.
Supporting the full AI product development lifecycle –Â
Strategy & Opportunity
Rapidly develop AI product strategy and technical approach
Feasibility & value
Develop a testable proof of concept to establish feasibilty and check against customer value.
Data & tech stack
Audit data readiness, validate model feasibility, and align technical stack with product needs.
Evaluate & scale
Establish model evaluation metrics, monitor performance and governance in production, and define scaling criteria.
Does any of this sound familiar?
You struggle to turn AI experiments into real business value.
Proof of concepts work, but your team can’t confidently move to production.
High-risk deployments aren't supported with a structured way to evaluate output quality, monitor model drift, or ensure regulatory compliance.
Features are launched because timelines demand it – not because they’re validated against real user need or ROI.
"Too often companies are releasing the wrong thing, at high risk, or getting stuck in development.
LaunchPath:AI is about solving the right problems with lasting impact.
We believe in moving deliberately toward the right solution – not releasing at risk. "
— Richard Skinner, CEO, Phased AI
LaunchPath:AI is the delivery programme for teams with big ambitions.
Practical, responsible innovation;
Aligned to your goals, your customers, and your business;
From strategy to shipping at scale.
We partner with Enterprise and Scaling Product teams to explore, design, and deliver AI technology that drives real business value.
LaunchPath:AI helps companies with:
1. Innovation and exploration
Working with in-house teams to find where AI features and tools can build customer and business value.
- Uncover opportunities
- Create a Proof of Concept
- Assess product feasibility and product/market fit
- Define technical architecture, delivery milestones, and stakeholder alignment for AI integration
2. New product or feature to market
Supporting companies to release innovative new products and features, efficiently, at scale, and with customer experience at the core.
- Technical discovery and roadmapping
- Design and create proof of concept
- Validate with market
- Implement and release
- Launch and optimise
3. Operations and CX efficiency
Working with in-house operations and CX teams to deliver operational efficiency and better customer service experiences.
- Identify key CX issues and opportunities
- Data and data pipeline analysis
- Implement POC to prove value
- Monitor output quality, model drift
- Ensure regulatory compliance
- Optimisation for incremental gain post launch
4. Technical architecture and support
Empowering in-house teams to build world-class AI products efficiently and responsibly with the right tech stack.
- Data and pipeline analysis
- Technical architecture
- On-going monitoring for quality
- Support governance and compliance
LaunchPath:AI is powered by Each&Other and Phased AI.
Phased AI is pioneering the future of AI Operations (AI Ops).
It supports companies internationally and cross-sectorally to bring products and features to market. And it has developed its own suite of propriety AI technologies that means better implementations and better results.
LaunchPath:AI is a flexible, battle-tested programme built with your needs in mind:
Modular delivery
Deployed in 4, 8, or 12 week sprints
Integrated approach
With strategy, tech, and design working in concert
Rapid prototyping
Design and test AI-driven experiences with real users
Focused on results
Technical experimentation aligned with real-world workflows
De-risked by design
Built-in governance, responsible AI frameworks, and evaluation technologies
End to end
Full implementation support to move from prototype to production