What we do —
We have 20+ years experience connecting product teams to their customers.
We're trusted by
the biggest players
Google, Salesforce, Coinbase, and Zurich trust us to deliver critical insights that drive revenue, improve products, and unlock innovation.
We tackle the
toughest problems
Product teams with big challenges come to us. Our job is to find the customer data that makes the path forward clear.
We find the big issues your users care about
Prioritise quick wins in your product
And roadmap long-term objectives.
And we cover
the globe.
Our research teams work in multiple languages throughout the EU, UK, North America, South America, Asia Pacific, and the Middle East.
User research and testing means —
Better understanding = better decisions
= bigger impact
Our research capabilities —
User Testing
Heuristic Evaluations
Intercept Surveys
Stakeholder Interviews
Customer Interviews
Contextual Inquiries
Call Shadowing
Diary Studies
Ethnographic Research
Product Validation
Accessibility Testing
Competitive Benchmarking
User Journey Mapping
Persona Building
Information Architecture
Co-Design
Surveys
Analytics
Requirements Gathering
Unmoderated Testing
Why we're different—
We’re also designers, strategists, and problem-solvers.
We know what it takes to get from insight to implementation to impact.
We go beyond research – we identify issues, visualise solutions, and make findings as tangible as possible.
That means you can move faster to make the changes you need to.
Key services —
Product & user testing
Validating new concepts, understanding user behaviours, and improving products; the foundational methodology of UX research
Discovery & strategy
Forming a deep, customer-centric understanding of your market to drive product and business strategy
Service design
Defining critical internal processes and reimagining key journeys like onboarding, customer service, and acquisition
Site strategy and IA
Insight-driven content structures, user-validated navigation, and services and acquisition strategy.
Some of our current clients —
Relied on by the world’s most customer-centric companies —
CUSTOMER INSIGHTS & LONGITUDINAL STUDIES 🌎
Google's strategic research partner for EMEA, USA, South America, and APAC acquisition teams
DISCOVERY & DESIGN 🇩🇪
A multi-layer research programme in Germany, targeted at easier onboarding and better introduction to the market-leading crypto platform
USER TESTS & JOURNEY MAPPING 🇮🇪
Uncovering the expectations of car buyers and owners as transportation undergoes systemic change
"Effective UX research means focusing on the right questions & being pragmatic in getting to the answers."
Our research practice is lead by Billy Kennedy, who has 15 years experience running UX research programmes internationally with Google, Facebook, Instagram, BT, and Playstation.