OUR APPROACH

Built on industry- standards,

refined through experience.

Balancing customer needs, business goals & UX best practice is not impossible; you just need the right approach

How we work —

Our in-house UX processes focus on outcomes & delivers results.

It's flexible, it's battle-tested, and it has a proven track record.

Abstract illustration a circle that diverges into a a large four pronged diamond, and then converging into a hexagon
Abstract illustration a circle that diverges into a a large four pronged diamond, and then converging into a hexagon

01. Discovery & product strategy

We understand the business goals, deep dive into customer needs, and define the product's user journeys and navigation

02. UX design & wireframes

We define the key interactions, create medium fidelity wireframes, and a produce a clickable prototype ready for testing with users

03. User testing

We bring the design to market testing with real users, first to validate the approach and second, to gather feedback to improve the design

04. Iterations and final screens

We revise the UX & UI, incorporating feedback from testing, layering in final graphics, and delivering build-ready screens and a comprehensive prototype

05. Dev handover & support

We annotate complex interactions, run dev handover workshops, and offer ongoing design support throughout build

Our way of working —

We have three values in our client relationship —

Collaboration

We use co-design methodologies to involve stakeholders and users in decision-making and bring your team with us on the journey

User-centric

We're hired to bring your customer into decision-making and planning. We’ll challenge you and your team to focus on what matters to users

Outcome-focused

We balance user needs with business outcomes. UX Design is a process that promises results– from day one we'll be focused on the KPIs that drive your business forward

Illustration of a line swooping down from A to B
Illustration of a line swooping down from A to B

What you get working with us —

Principal oversight

Every project has support from this Head of UX level resource. Our principal designers have 10+ years delivering projects across sectors

Governance & Steering

We prioritise well-run projects with dedicated Project Managers, weekly reports, steering groups, RACI charts, and escalation points

Partner Network

We have a wide network of trusted partners in development, SEO, creative, and consultancy that we can draw on to support projects as needed

Talent & Skills

Our multidisciplinary team is made up of researchers, UX specialists, and UI designers with a cross set of high-value skills, and a global footprint

Multi-Language Capabilities

We are currently running projects in 7 languages across the world, including English, French, German, Spanish, Portuguese, and Chinese

Managed Process

Our projects are owned by Project Managers who follow a defined process that runs through a number of phases, from initiation to handover with set milestones

Handover & Support

To ensure integrity, every project will go through a defined handover stage to internal teams or development. Ongoing support to dev is available

Validated Delivery

UX design works because it is checked with the people who use the software. Every design we ship to dev is rigorously tested with real end-users

Multi-award winning agency —

Our approach

delivers results…

& gets recognition.

In the last 3 years, we've won two Webby awards and have been recognised as both the EU (2020) and Global (2021) Specialist UX Agency of the Year.

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