W
e’re combining Each&Other’s deep expertise in Product Design with Phased AI’s advanced AI capabilities to bring you
LaunchPath:AI.We’ve been working together on programmes that blend product clarity with AI integration, and we’re ready to bring that solution to you.
LaunchPath:AI is a modular, design-first innovation programme developed to support teams in bringing AI products and services to market.
It combines rapid prototyping, technical feasibility analysis, and product validation to take concepts from discovery to deployment… And can work alongside existing in-house product and dev teams.
Under pressure to ‘do something with AI’ — but don’t know where to start? We know product owners are struggling to turn AI experiments into real business value. Teams working across CX and SaaS can develop a proof of concept, but there's a big technical leap to actually getting it into users’ hands. High-risk deployments aren't supported with checks and validations.
AI features are shipping because the roadmap says so – not because customers value them.Product teams are in a race to win competitive advantage with AI technology. But, they can only win if they ship things that actually matter to their business, their customers, and of course, only if products actually work.That’s where LaunchPath:AI comes in.
"Too often companies are releasing the wrong thing, at high risk, or getting stuck in development,” says Richard Skinner, CEO of PhasedAI.
“There’s a need for ambitious product teams to move deliberately toward the right solution - not releasing at risk. And frankly, that’s a gap in many internal teams. LaunchPath:AI is about solving the right problems with lasting impact.” It enables companies to bring AI-powered, customer-first, and scalable products to market faster.
"We know AI offers opportunities for efficiency gains and exciting new customer experiences, ”says Brian Herron, Director at Each&Other,“ but product teams are struggling to turn that opportunity into real customer value. Product roadmaps increasingly demand AI features, but functionality is often bolted on without user feedback, without a clear connection to real-world problems, and without thought into how it integrates into existing user workflows.”
And, it's ready for every stage of the process from product strategy to shipping at scale.
Here’s how LaunchPath: AI can support your team:
1. Innovation and exploration
Working with your product and CX teams to identify AI features and tools that can build customer and business value.
2. New product or feature to market
Supporting the release of innovative new products and features efficiently — and with customer experience at the core, deployed in 4,8, or 12 week sprints.
3. Operations and CX efficiency
Working with your operations and CX teams to deliver operational efficiency and better customer experiences.
4. Technical architecture and support
Empowering in-house teams to build world-class AI products efficiently and responsibly - and with the right tech stack.
In a time when AI is everywhere — but meaningful implementation is difficult to achieve — LaunchPath:AI helps teams move with clarity, speed, and purpose.