OUR APPROACH

Built on industry- standards,

refined through experience.

Balancing customer needs, business goals & UX best practice is not impossible; you just need the right approach.

We follow a UX process… because it works

Our in-house approach prioritises the user, focuses on outcomes & delivers results.

It's flexible, it's battle-tested, and it has a proven track record accross industries and markets.

It allows us to …

Ship quality products

Make informed decision about product/ market fit. Release products that beat competitors.

Create happier users

Products and services built with users needs first, result in higher satisfaction and loyalty.

Reduce risk

Less dev re-work, higher confidence in success. Reduce risk of over run and project misfires.

Deliver results

Increasing revenue, stickiness, and delivering costs savings. A UX process gives you competitive advantage in the market.

Let's talk about how our team of 25+ UX pros can help transform your product – 

Our way of working —

A design project typically follows a standard UX process – 

01. Discovery & product strategy

We understand the business goals, deep dive into customer needs, and define the product's user journeys and navigation

02. UX design & wireframes

We define the key interactions, create medium fidelity wireframes, and a produce a clickable prototype ready for testing with users

03. User testing

We bring the design to market testing with real users, first to validate the approach and second, to gather feedback to improve the design

04. Iterations and final screens

We revise the UX & UI, incorporating feedback from testing, layering in final graphics, and delivering build-ready screens and a comprehensive prototype

05. Dev handover & support

We annotate complex interactions, run dev handover workshops, and offer ongoing design support throughout build

What you get working with us —

Principal oversight

Every project has support from this Head of UX level resource. Our principal designers have 10+ years delivering projects across sectors

Governance & Steering

We use a number of methods and tools to govern, plan, track, monitor progress and report on projects. All led by dedicated Project Managers

Partner Network

We have a wide network of trusted partners in development, SEO, creative, and consultancy that we can draw on to support projects as needed

Talent & Skills

Our multidisciplinary team is made up of researchers, UX specialists, and UI designers with a cross set of high-value skills, and a global footprint

Multi-Language Capabilities

We are currently running projects in several languages across the world, including English, French, German, Spanish, Portuguese, and Chinese

Managed Process

Our projects are owned by Project Managers who follow a defined process that runs through a number of phases, from initiation to handover with set milestones

Handover & Support

To ensure integrity, every project will go through a defined handover stage to internal teams or development. Ongoing support to dev is available

Validated Delivery

UX design works because it is checked with the people who use the software. Every design we ship to dev is rigorously tested with real end-users

Multi-award winning agency —

Our approach

delivers results…

& gets recognition.

In the last 3 years, we've won two Webby awards and have been recognised as both the EU (2020) and Global (2021) Specialist UX Agency of the Year.

Learn more about what we do

- UX Research

- UX/UI and Product Design

- Capability and UX teams

- Our Team

Or get in touch to talk about what we can do for your organisation.

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